The learning objectives of the lecture are to enable students
- To be able to explain
basic concepts and models of consumer behavior research, describe and
exemplify factors influencing purchase decisions and
- To
be able to illustrate the connections between the importance of
information in the marketing process and the essential tasks of market
research,
- To learn and apply the principles and tasks of market research.
Further information: Modulhandbuch
- Dozent/in: Frank Haelsig
- Dozent/in: Lara Weitzel