The learning objectives of the lecture are to enable students
- To be able to explain basic concepts and models of consumer behavior research, describe and exemplify factors influencing purchase decisions and
- To be able to illustrate the connections between the importance of information in the marketing process and the essential tasks of market research,
- To learn and apply the principles and tasks of market research.
Further information: Modulhandbuch
- Dozent/in: Frank Hälsig
- Dozent/in: Lara Larissa Weitzel